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中職英語外研版 (2021)基礎(chǔ)模塊2Unit 6 Let's Go Shopping優(yōu)秀表格教學(xué)設(shè)計(jì)
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這是一份中職英語外研版 (2021)基礎(chǔ)模塊2Unit 6 Let's Go Shopping優(yōu)秀表格教學(xué)設(shè)計(jì)
單元名稱Unit 6 Let’s Go Shopping.課型Reading and Writing教學(xué)目標(biāo)1. 能聽懂并談?wù)摯黉N相關(guān)的話題;能夠總結(jié)促銷海報(bào)的文體特征和基本要素,并自主設(shè)計(jì)促銷海報(bào)。
2. 能夠從自己實(shí)際出發(fā),有邏輯地說出自己認(rèn)為最具吸引力的促銷手段及原因,實(shí)現(xiàn)知識(shí)和思維能力的遷移。
3. 能夠了解促銷海報(bào)在商品宣傳中的作用,了解各種促銷手段的英語翻譯,能夠在生活和工作中運(yùn)用相關(guān)知識(shí)。
4. 能夠通過設(shè)計(jì)促銷海報(bào),培養(yǎng)學(xué)習(xí)英語的興趣,主動(dòng)參加語言實(shí)踐活動(dòng);能夠有合作學(xué)習(xí)的意識(shí),愿意和他人分享學(xué)習(xí)資源教學(xué)重點(diǎn)1. 能快速獲取促銷海報(bào)的主要內(nèi)容,找出細(xì)節(jié)信息,掌握常見促銷表達(dá)方式,如buy one get one free, free delivery, 30%off, three years’ warranty 等。
2. 能觀察和總結(jié)促銷海報(bào)的文體特征、構(gòu)成要素和框架結(jié)構(gòu)。教學(xué)難點(diǎn)能夠談?wù)撟约焊信d趣的促銷手段,設(shè)計(jì)一款產(chǎn)品的促銷海報(bào)。教學(xué)方法小組討論法、任務(wù)教學(xué)法教學(xué)手段PPT課件、多媒體設(shè)備、海報(bào)紙、彩筆或顏料、笑臉卡、音視頻素材等教學(xué)過程教學(xué)環(huán)節(jié)與
時(shí)間分配教學(xué)活動(dòng)與步驟設(shè)計(jì)意圖評價(jià)要點(diǎn)PreparationSs work in groups of four (leader, note-taker, designer and reporter) and finish the tasks together.明確小組合作的角色分配,利于課堂活動(dòng)的有效開展。根據(jù)小組成員的學(xué)習(xí)風(fēng)格,分配角色,協(xié)作完成課堂任務(wù)。Warm-up
5’Ss look at some promotional posters and answer the following questions.
(1) What are they?
(2) What information can you get from them?通過促銷海報(bào)自然切入主題,促進(jìn)學(xué)生參與討論,總結(jié)促銷方式,學(xué)習(xí)本課的新單詞,為本課的順利開展做好鋪墊。根據(jù)促銷海報(bào)內(nèi)容,找出其中的促銷方式的英文表達(dá)。Pre-reading
2’Ss discuss what promotional tactics may be included in a poster.讀前預(yù)測。能夠預(yù)測常見應(yīng)用語篇的主要信息。While-reading
10’1. Ss read the poster and tick the promotional tactics that are mentioned. 通過尋找海報(bào)的細(xì)節(jié)信息,培養(yǎng)學(xué)生掃讀的閱讀策略。準(zhǔn)確選出促銷手段。2. Ss work in groups to write down other types of promotional tactics.結(jié)合實(shí)際生活,列舉更多的促銷手段,培養(yǎng)學(xué)生的發(fā)散思維,提供各種不同的答案。能夠準(zhǔn)確說出其他促銷手段英語表達(dá)。3. Ss write down the most attractive promotional tactic and give reasons.引導(dǎo)學(xué)生辯證思考促銷手段的好處。說出最具吸引力的促銷手段,并說出理由。4. Ss underline the key phrases in the poster and make some sentences with them .
next purchase, free delivery, buy one get one free, three Years’ warranty…通過學(xué)習(xí)海報(bào)的核心信息,總結(jié)重點(diǎn)表達(dá),培養(yǎng)學(xué)生分析、歸納的語言能力,做替換練習(xí),為后續(xù)的海報(bào)制作奠定語言基礎(chǔ)。用下畫線劃出海報(bào)中的詞組,分析其語言結(jié)構(gòu),能夠運(yùn)用。Post-reading
25’1. Ss have a discussion:
What other informational might be included in a promotional poster?
(the products; the store; the discount; the date or time of the sale; contact information)培養(yǎng)學(xué)生觀察、分析、比較的閱讀意識(shí),幫助學(xué)生總結(jié)促銷海報(bào)的構(gòu)成要素。總結(jié)海報(bào)中的構(gòu)成要素。2. Ss brainstorm what makes posters attractive, for example:
(1) beautiful pictures
(2) outstanding headlines
(3) short sentences
(4) creative design通過頭腦風(fēng)暴,發(fā)揮學(xué)生的思辨能力,幫助學(xué)生總結(jié)促銷海報(bào)的文體特征,為后續(xù)的海報(bào)制作奠定風(fēng)格基礎(chǔ)。比較三張海報(bào)內(nèi)容與結(jié)構(gòu)的異同,思考與總結(jié)促銷海報(bào)的文體特征。3. Ss in each group discuss the detailed information in their own posters. The note-takers take down the notes, for examples:
item: _______
price: ______ brand: ______
sales promotion:_____________
leader: ____ note-taker: ____
designer: ____ reporter: ____ 通過小組討論海報(bào)的細(xì)節(jié)信息,協(xié)作設(shè)計(jì)海報(bào),激發(fā)學(xué)生的參與意識(shí),促使學(xué)生在真實(shí)的語言實(shí)踐中將輸入的知識(shí)轉(zhuǎn)化為輸出的語言能力。小組活動(dòng)將個(gè)人任務(wù)與小組討論結(jié)合,將分層教學(xué)與合作學(xué)習(xí)結(jié)合,檢驗(yàn)所學(xué),合作互助,共同進(jìn)步。小組討論要設(shè)計(jì)的促銷海報(bào)的具體內(nèi)容,并由記錄員記錄相關(guān)信息。4. Ss make their groups’ promotional posters according to the notes taken down before and show the posters to the whole class. Ss in other groups choose the most attractive poster and put their smile cards on it. 根據(jù)記錄的信息,小組協(xié)作設(shè)計(jì)海報(bào),并在班級(jí)范圍內(nèi)展示,接受其他組成員的點(diǎn)評,選出最佳促銷海報(bào)。5. Ss choose the most attractive poster and write down the reasons. Ss could use the following patterns, for example:
I like the promotion poster in Group____ best, because it’s ________. Besides, as a _______. 搭建語言支架,鼓勵(lì)學(xué)生結(jié)合自身情況,通過仿寫自主表達(dá)觀點(diǎn),培養(yǎng)學(xué)生綜合運(yùn)用語言的能力。根據(jù)設(shè)計(jì)的海報(bào),結(jié)合自身,談?wù)撟约合矚g的促銷海報(bào)及原因。Summary
&
Homework
3’Summary: With T’s help, Ss try to sort out the knowledge points. Homework: Ss write an introduction of the promotional poster designed by themselves. 通過學(xué)生自評和他評,梳理本課所學(xué),回顧語言知識(shí)中的重難點(diǎn),引導(dǎo)學(xué)生學(xué)會(huì)反思和改進(jìn)學(xué)習(xí)策略。回顧本課所學(xué),通過評價(jià),學(xué)會(huì)反思和改進(jìn)。板書設(shè)計(jì)Unit 6 Let’s Go Shopping.
Sales Promotion
1. A big discount 2. Special prices
3. Free gifts/giveaways 4. Buy one get one free
5. Reward points 6. Free shipping/delivery
7. Coupons
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